by Terence Corcoran, Financial Post
You can sleep your way to a green economy
It’s not easy being the bearer of truth, apparently. Non-partisan truth, the kind of sacred truth — about the environment, the economy, the climate — that exists exclusively in the hearts and minds of green activists and professional agitators who run the World Wildlife Fund, Environmental Defence, the Sierra Club, Tides Canada and other groups. Those truths, moreover, can only be heard in Canada because these groups have tax status as environmental charities. Without tax-backed philanthropy, the truth would never come to light.
So runs the implausible argument articulated Wednesday in a Toronto speech at the Economic Club of Toronto by Ross McMillan, CEO of Tides Canada. Tides is the U.S.-backed, anti-oil-sands charity caught in a political storm over the role of green charities in Canada. In his speech, Mr. McMillan rose to answer critics and launch a counter-attack against the Harper government’s alleged war on environmental activism.
The speech also corresponded with the unveiling of Tides Canada’s new slick website and its slogan, “Strange Bedfellows.”
For the dim of metaphor, Tides Canada felt it needed to flesh out the “strange bedfellows” slogan with a literal message, a weird/creepy 90-second video in which a slightly disheveled woman wakes up in bed beside a sleeping man at what is obviously his place, pulls herself together, and then slinks away, dressed in a lawyerly power suit, leaving the man — a bearded green — in bed. A few seconds later from outside, she texts him: “@riptide365 Sorry I had to run, that was great fun. We should do it again sometime.” He texts back: “@legaleagle604 Yes, we do great work. Thanks to Tides Canada for bringing us together.” Get the message? I think it boils down to this: You can sleep your way to a green economy. Read article