By Steffanie Petroni, Northern Hoot
During the1930’s the public began expressing concerns about smoking referencing a persistent smoker’s cough or smoker’s hack. When the tobacco companies caught wind of the grumblings they concocted a pre-emptive marketing campaign. Who was more trusted than doctors on the matter of health? Tobacco companies like Lucky Strike and Camels enlisted the reassuring image of doctors, though most were actors, to endorse the ‘throat soothing’ qualities and preferred smooth taste of a particular brand.
In the 1940’s and 1950’s tobacco companies applied a different spin to their advertising. While some pitched that their cigarettes weren’t harmful, other brands claimed to be less harmful. Around this time physicians were aware of the addictive quality of cigarettes but weren’t convinced that there was a direct causal factor between smoking and disease.
It was in 1964 when the United States Surgeon General issued the first report of the Surgeon General’s Advisory Committee on Smoking and Health. Their findings concluded- over thirty years after the public first began ringing alarm bells, that there was certainly a direct link between smoking and lung cancer and bronchitis. Read article